Pinterest is a relatively new social media platform where users ‘pin’ content to virtual pin boards. This then links to websites. The content is predominantly photography; which Pinterest users collate into categories on individual boards. Examples are Bridal Hair, Spring Beauty Looks, Celebrity Styles. Although Pinterest can be used for anything, it is particularly popular for beauty, fashion, food and lifestyle content. Pinterest is a scrapbook style site and a great way to market a salon, as it is so visual.
• Pinterest users are mostly women
• Low maintenance form of social media
• To generate website traffic
• Inspire and find new customers
There are 100 million people actively using Pinterest worldwide and approximately 80% of these are women. For most beauty and hair salons, this means their target market is active on Pinterest, so you don’t want to miss out on marketing to them.
Unlike Facebook and Twitter, Pinterest is a relatively low maintenance form of social media. You don’t need to be keeping track of comments and shares, you can just share an image, tag it, write a description and let the Pinterest community enjoy it.
Pinterest can generate a lot of traffic to your website. If you share content from your site, the pinned posts direct users back to your website. This can increase your search engine rankings. Pinterest content has a longer shelf life than other social media content too, so your pinned pictures could still be generating website clicks months after you pin it.
Most people aren’t using Pinterest to buy something, they are using it for inspiration. If someone is looking to change their hair colour or wants new makeup, even nail inspiration, they look to Pinterest for ideas. It is the online version of flicking through hair and beauty magazines. Sharing work from your salon; new hair colours, nail art, re-styles is a great way to give potential clients ideas. It also demonstrates the type of work you do and the quality of this work, so make sure your pictures are good.
• Your Stylists/Staff. Introduce your staff, share pictures of them in action. You could have individual stylist’s boards of their client’s haircuts, nail art or make-up, before and after shots, etc.
• Videos. Videos are an underused feature on Pinterest. Sharing videos such as tutorials is a great idea and gives users an insight into your salon and staff.
• Styles. Pin latest trends in your industry to relevant boards. Nail art styles, hair colours, etc. Share beautiful pictures of your work, so that people can see what you offer.
• Events. Share pictures of your salon events. That VIP evening, training session, industry event or party would all be good ideas.
Pinterest board by Hair Romance, a Sydney-based blogger.
• Comment on pins related to your industry. Be consistent.
• Use Hashtags and good descriptions. Like Twitter and Facebook you can use hashtags on Pinterest, so take advantage of this as it helps people to find your boards.
• Follow other users. Industry news boards, other salon owners, product lines and people interested in your industry are good ideas.
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