We recognise that salon owners and managers are busy people, so you may not have much time to market your business. Luckily there are some great tools that make marketing quicker, easier and cheaper for you. Here’s our pick of the best:
A salon app is really the holy grail of salon marketing. They can do so many tasks and improve on many common salon problems. Do you have a lot of last-minute cancellations that you struggle to fill? Push notifications alert app users to these appointments and encourage them to book. Are Client Loyalty schemes expensive with printing costs? An app such as the one by Bright Salon has up to four client loyalty schemes, where you scan a client’s smartphone to redeem them.
There are so many benefits to an app, but in a nutshell all or your marketing tools are in the palm of your client’s hand.
Buffer allows you to schedule social media posts to a variety of social media platforms for free. Schedule posts for the next few weeks and save yourself some time. The free Buffer service works with Twitter, Facebook, Linked-In and Google+. You can add more social media sites if you upgrade.
Like Buffer, Hootsuite allows you to schedule social media posts, but Hootsuite also lets you track and respond to reactions on your posts. You can like, comment, share and retweet content through Hootsuite. It’s a great social media management tool. Hootsuite lets you connect 3 social media sites for free, add more with a paid plan.
Mailchimp lets you send email marketing campaigns to your clients, saving you time on individual emails and money on SMS messaging. Collect client’s email addresses and you can send them regular email updates and news about special offers, events and more. Mailchimp is free too!
Local Salon Finder is an online directory that lets you find hair, nail and beauty salons in your local area. Potential clients search for what they are looking for, e.g.: ‘Nail bar Exeter’ and local listings appear. The Local Salon Finder is free and your salon may already be on there, claim your listing to add photos, a website and social media links.