Google+ is much more than just another social media site and as a business, should be something you take advantage of. After all Google+ is the social network from Google, the biggest and most powerful search engine. Using Google+ well for your business can result in your salon ranking higher on search engines listings, helping you to be found online.
You need a personal Google profile to create a Google+ page. A Gmail account is fine. From here create a Google+ page for your business. You will be given the option of Storefront/ Service Area or Brand. Choose the best choice for you (probably Storefront or Service Area) From here you will be asked for your business name, which Google will search for on a map. Make sure you add as much information as you can and that it is accurate.
Then you can start sharing content. You can schedule posts through Buffer or Hootsuite like you would on any other social media platform, so you can keep posting consistently.
Google+ Local is partly a powerful online directory, part social and interactive too. The intention of Google+ Local is for businesses to be found easily online and for customers to find businesses easily, but also be able to review and engage with these businesses. There are a few key advantages to having a Google+ Local page appear in Google searches. If a location- based service is searched for on Google, three of these businesses will appear as Google+ Local listings. These listings will show the business name, contact details, a map link and client reviews. Oh, and this will also appear above at the top of the page of search results.
The about page on Google+ is not only a way to give an overview of your services and contact details for your clients. It is also the section that is most frequently indexed by Google, helping in your search engine rankings. Add keyword tags that you want to appear for and that your clients may use to search for your page description.
Post SEO friendly Content
The algorithm used by Google gives more priority to content on Google+ pages over other sites, so making sure you post consistently on Google+ is important. Posting content with relevant SEO keywords will help your search engine ranking on Google. Also post media content, such as photos and videos as these typically have a higher engagement rate.
One of the main differences between Google+ and Facebook is that with Google+ you can actively follow your own clients on Google+. Unlike with a Facebook business page, you can have clients in your circles and communicate directly with them. This is a great way to promote offers, discounts and share news and content directly with your clients.
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