Pinterest is a relatively new social media platform where users ‘pin’ content to virtual pin boards. This then links to websites. The content is predominantly photography; which Pinterest users collate into categories on individual boards. Examples are Bridal Hair, Spring Beauty Looks, Celebrity Styles. Although Pinterest can be used for anything, it is particularly popular for beauty, fashion, food and lifestyle content. Pinterest is a scrapbook style site and a great way to market a salon, as it is so visual.
• Pinterest users are mostly women
• Low maintenance form of social media
• To generate website traffic
• Inspire and find new customers