Here is a great blog from Salon Marketing Ideas on Instagram for salons.
You probably know of Instagram and possibly use it already as an individual, but have you thought about using it for your salon?
More and more businesses are using Instagram as a marketing tool, as it’s a great way to build your brand and show off your salon’s work. Instagram is the fastest growing social media site, with 300 million monthly users. Instagram is all about images and visual storytelling, which are perfect tools for the salon industry as there’re lots of ways to engage with existing and potential clients.
Surely one of the most striking visual elements of a salon is the way people look before and after they have visited. This is particularly true if they have had a re-style, new hair colour, extensions fitted or some new nail art. Sharing a before and after photo is also a great way of showing off your stylist’s skills. If you have someone who does great Ombre or a beautiful blow dry why not show them off?