Music is important to salons for a variety of reasons, with the right music you can improve staff productivity and increase client sales. Salons use music to help represent them and their brand. Whether you realise it or not, you will have some form of salon brand. Think about what imagery you use for your salon, the décor inside and the type of services you offer. Music needs to reflect this. If your clients are older you probably don’t want to be playing heavy metal music. Equally, if your salon has a trendy, young client base you might not want to play hits from the 80’s. If you want to have music in your salon, or put together a playlist, think about what atmosphere you want to create. Many salons provide services that aim to be a relaxing and pampering experience for clients. Think about how you can create this with your choice of music. For the busy mum who has just rushed to make her appointment, entering a salon with calming music automatically starts the relaxation process.
A survey by VisionWorks states that 84% of customers think that playing music makes the salon’s atmosphere more welcoming or exciting.
Another great blog post from Salon Marketing Ideas.