Keeping clients returning time and time again to you is essential for your salon business. You need existing clients to keep coming back and recommending you to their friends, for new clients to return and become regulars. So how do you improve client loyalty? Here are some top tips from the great Salon Marketing Ideas blog you could try:
Build Personal Relationships
Developing a relationship with your clients is one of the most important things you can do to improve client loyalty. Talk to your clients, pay attention to things that are important to them and remember past conversations. Remembering that your client’s daughter is getting married or that they recently had a special holiday is a great way to build rapport with people. If you employ stylists, make sure they are doing the same too and remember to hire friendly people!